11 Best Email Marketing Software For Ecommerce [2024]
Published By John Desyllas
December 6, 2023
06/12/23
If you want to ensure the success of your online store, you need to find the best email marketing software for eCommerce businesses. What’s more, the tool you select will help you grow your audience, increase your revenue and scale your business.
To that end, we’ve gathered the top-ranking email marketing solutions suitable for eCommerce brands, according to their functionality, affordability, ease of use and user ratings/satisfaction.
Disclaimer: The information is accurate as of November 2023.
How To Select The Best Email Marketing Software For eCommerce
Most email marketing services have similar basic features, so it’s difficult to discern their differences if you don’t know what to look for.
Below you’ll find some key factors that will help you decide which software best suits your business:
- Affordable pricing: Massive bills will only slow down your growth. Free plans/trials are always welcome.
- Ease-of-use: Both beginners and experienced users must be able to use the software with little to no problems. Drag-and-drop functionality is a must.
- Automation: Robust automation is vital for eCommerce in order to have a seamless customer journey. Pre-made journeys are also helpful.
- Audience segmentation: Segmenting your list into smaller groups helps you target them more effectively and drive more sales.
- Integrations: Connecting your tech stack with your email software is essential to streamline your efforts.
- Customer support: Receiving timely help can be vital for your teams. 24/7 support is preferable.
Best Email Marketing Services For eCommerce: Features & Pricing
Now, let’s see a brief comparison of the top email marketing services for eCommerce brands.
| Free Plan/Trial | Pricing | Best Feature | Ratings | |
| Moosend | Yes (30-day free trial) | $9/month | Easy-to-implement eCommerce automation |   |
| Mailchimp | Yes (limited) | $20/month | Pre-made customer journeys | |
| Omnisend | Yes (limited) | $16/month | Automatic branding of your emails and popups | |
| MailerLite | Yes | $10/month | Sell digital products and subscriptions | |
| Drip | 14-day trial | $39/month | Various Onsite campaigns to build and engage your list | |
| Klaviyo | Yes | $20/month | Dynamic content based on past interactions with your brand | |
| Brevo (formerly Sendinblue) | Yes | $25/month | SMS and WhatsApp campaigns | |
| GetResponse | 30-day trial | $19/month | Conversion funnels | |
| ActiveCampaign | 14-day trial | $49/month | Sophisticated automation workflows | |
| HubSpot | Yes | $20/month | In-depth reporting and analytics | |
| Constant Contact | 60-day trial | $12/month | Event marketing options |   |
Top eCommerce Email Marketing Software By Use Case
- Moosend – Best overall affordable email marketing and automation solution
- Mailchimp – Best for solopreneurs
- Omnisend – Best for advanced audience segmentation tools
- MailerLite – Best for small eCommerce businesses
- Drip – Best for growing your email list with engaging ways
- Klaviyo – Best for advanced eCommerce integrations
- Brevo (formerly Sendinblue) – Best for budget-friendly eCommerce marketing
- GetResponse – Best for building conversion funnels
- ActiveCampaign – Best for advanced automated workflows
- HubSpot – Best for large stores built on Shopify
- Constant Contact – Best for simple email marketing
Let’s see them in more detail!
1. Moosend
Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here)
Best feature: Easy-to-implement eCommerce automation
Moosend is among the best email marketing solutions for eCommerce, with an array of marketing automation features such as personalization, segmentation, abandoned cart, product recommendations, and more. The platform has an intuitive drag-and-drop email builder that allows you to create stunning campaigns for your store in minutes! What’s more, the editor has useful items such as countdown timers (to increase urgency and drive sales), product blocks to insert your products fast into the campaign, and dynamic blocks that enable hyper-personalization.
To automate your eCommerce email marketing, Moosend offers automated workflows including welcome email sequences, cart abandonment and thank you emails, and cross-sell/upsell campaigns. The visual workflow builder is extremely easy to use, enabling you to craft even sophisticated journeys with multiple triggers. And with Moosend’s advanced eCommerce AI, you know your visitors’ every move so you can target them with relevant messages.
Regarding audience segmentation, Moosend’s platform offers some robust options. You can segment your audience based on numerous criteria, apply tags to organize them better, and finally let our Audience Discovery feature do all the work for you. This Enterprise level feature (contact sales) introduces a smart segmentation system (that updates in real time) and creates auto-segments based on funnel stage and purchase probability.
To grow your email list and acquire more customers, Moosend equips you with customizable signup forms and landing pages. Our pre-made designs help you save time and focus on delivering truly stunning campaigns. On another note, the platform can also handle all your transactional emails, ensuring your confirmation emails’ timely delivery.
Best Features
- Drag-and-drop email builder
- 80+ professionally-designed email templates
- Advanced automation workflows (visual automation builder)
- Signup forms (incl. gamification) and landing pages
- SMTP server
- Real-time reporting and analytics to gain insights
- Integration with popular eCommerce platforms (incl. Woocommerce)
Pricing
Moosend’s paid plans start at $9/month, offering you the platform’s full functionality without restrictions plus unlimited emails.
There is also a 30-day free trial to try the features and see how you can upgrade your eCommerce store’s marketing game!
2. Mailchimp
Pricing: Paid plans start at $20/month, limited free plan
Best feature: Pre-made customer journeys
Mailchimp is a household name for the email marketing industry. It offers a complete suite of marketing tools including social media and digital ads. The platform has a great drag-and-drop campaign builder that lets you create email marketing campaigns as well as eCommerce-specific messages like order confirmations and abandoned cart emails. While user-friendly, the platform is feature-packed so it may be a bit overwhelming before you master it.
Mailchimp can also help you build your store (if you don’t already have one). However, remember that there is a 0.5–2% transaction fee on each sale you make through it. Moving on to marketing automation, Mailchimp has eCommerce-oriented triggers such as a customer purchasing a product, or viewing a certain store page. But the standout feature is the pre-built customer journeys, enabling you to implement proven automation strategies quickly.
Other notable features include the multivariate A/B testing that lets you optimize your campaigns and yield the best results, and the Generative AI feature that automatically creates on-brand content. Additionally, Mailchimp users have rich analytics and sales reporting even in the free plan.
Despite all these, Mailchimp also has its “weaknesses.” Unfortunately, the company charges even for inactive and unsubscribed contacts on your contact list. This is on top of the already “pricier” plans compared to the competition.
Best Features
- Easy-to-use drag-and-drop editor
- Audience management tools
- Multivariate A/B testing
- Social media marketing and digital advertising
- 300+ integrations with eCommerce apps
Pricing
Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations.
There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends.
Read the full Mailchimp ReviewE
3. Omnisend
Pricing: Paid plans start at $16/month, free plan
Best Feature: Automatic branding of your emails and popups
Omnisend is among the best email marketing software for eCommerce businesses offering vital features such as email personalization, abandoned cart reminders and coupon codes. The platform is best suited for small to medium-sized businesses who want comprehensive eCommerce marketing.
From signup forms and landing pages to product blocks and pre-built automation, Omnisend has it all. As an eCommerce-oriented solution, it lets you target specific users and deliver custom communications based on their shopping behavior. This is also achieved through conditional content, only visible to the segments/user groups you select.
To build your campaigns fast, you get more than 130 visually pleasing email templates. What’s more, you can drive action and increase conversions by sending unique discount codes that are auto-generated from your store. And to deliver a truly unique experience and establish strong customer relationships, Omnisend has SMS and web push notifications.
Other notable features include the A/B testing functionality allowing you to optimize your campaigns, and the “Campaign Booster” feature that automatically resends your unopened email campaigns.
Best Features
- Pre-built automation workflows
- Product recommendations and direct product listings
- One-click integration with Shopify, BigCommerce, WooCommerce
- Discount coupons
- Unlimited web push notifications
Pricing
Omnisend’s paid plans start at $16/month letting you reach up to 500 subscribers with 6,000 emails/month and unlimited web push notifications.
The platform has a free plan ideal for users to explore its functionality or get started with email marketing (up to 500 emails/month).
4. MailerLite
Pricing: Paid plans start at $10/month, free plan
Best Feature: Sell digital products and subscriptions
MailerLite is a great eCommerce email marketing tool known for its ease of use and the variety of features it offers. It has a clean and modern interface that’s easy to navigate even if you’re a first-timer. The software integrates with all the main e-commerce platforms, meaning you won’t have problems showcasing your store products in email campaigns.
One of MailerLite’s strong points is its generous free plan, which includes split-test emails, automations as well as surveys and quizzes. Moreover, adding product blocks to your emails couldn’t be easier.
MailerLite’s automation tools are strong but a few bits are missing. Specifically, your automations can be triggered by store purchases and cart abandonment, but not by the viewing of a product for example. Regardless of this limitation, you get plenty of pre-made automation workflows to kickstart your efforts.
Other notable features include the landing page builder (which is easy to use) and the website builder. Last but not least, MailerLite has decent email deliverability, so your campaigns will most likely land right in subscribers’ inboxes.
Best Features
- Intuitive drag-and-drop email builder
- eCommerce sales tracking
- Email verification tool
- Unsubscribe page builder
- Website builder
Pricing
MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder.
Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails.
5. Drip
Pricing: Paid plans start at $39/month, 14-day free trial
Best feature: Various Onsite campaigns to build and engage your list
Drip is an email marketing platform built specifically for eCommerce, so having an online store helps you get the most out of the software. With Drip’s drag-and-drop email builder, you can create stunning newsletters with ease. It’s almost effortless to add your store products directly into emails, promote top-sellers to new leads, and send dynamic content like cart URLs.
In eCommerce email marketing, having your marketing strategies run on autopilot is key. Drip makes multi-channel automation a set-and-forget type of thing. The visual workflow builder lets you automate campaigns across email, website, and social media channels. Additionally, you get 20+ workflow templates including cart abandonment, welcome series, thank-you emails, and review requests. You also get behavior-based automation allowing you to deliver relevant content when people buy, browse, and click across your store.
To follow potential customers across channels, Drip has social retargeting (for Facebook and Instagram). As for acquiring new subscribers and turning them into paying customers, the platform offers Onsite campaigns (i.e., popups). These include scenarios like mystery offers, “spin-to-win” gamification, quizzes, countdown timer campaigns, and exit intent.
To deliver ultra-personalized messaging, Drip combines store, visitor, and marketing data so you can create the right segments. You have a vast number of filters to choose from and group people, while segmentation is dynamic, so you have less manual work than with other software. Unfortunately, Drip doesn’t offer a CRM system, social ads, or SMS marketing, but there are various integrations available covering all the needs of an eCommerce store.
Best Features
- 50+ designer-made eCommerce templates
- Behavior-based automation
- Great segmentation options
- Smart A/B testing (up to four email content variations)
- Integration with OMS, CMS, CRM, loyalty, and scheduling software
Pricing
Drip’s paid plans start at $39/month and include unlimited email sends and onsite campaigns for up to 2,500 contacts.
While Drip is not a free email marketing solution, it offers a 14-day free trial to test its features without providing your credit card details.
6. Klaviyo
Pricing: Paid plans start at $20/month, free plan
Best Feature: Dynamic content based on past interactions with your brand
Klaviyo is another email marketing service designed specifically for eCommerce. As such, it powers thousands of Shopify stores to deliver personalized email messages, acquire new customers via forms and send SMS communications.
The platform is user-friendly and its email editor lets you build even sophisticated email campaigns with ease. Moreover, Klaviyo has powerful AI to generate subject lines that convert, a recommendation engine that enables you to deliver product recommendations based on a user’s browsing history, past purchases and preferences, and A/B testing to experiment with both content and design.
Klaviyo’s tools also include great segmentation options. You can group subscribers into ultra-defined audiences that update in real-time and deliver personalized messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value. Additionally, using its native CDP, you can combine customer data from various sources and have a clear picture of how to target them.
Other features that grabbed our attention include the automatic review collection tool. You can even reward your 5-star supporters with unique coupons or direct unsatisfied customers to support.
Best Features
- 100+ customizable email templates
- Send time optimization
- Huge variety of automated flow templates
- Industry email benchmark data
- Lead generation tools (web forms, landing pages)
Pricing
Klaviyo has two paid plan variations, the first including email only while the second having SMS. Prices start at $20/month for the Email plan (up to 500 contacts – 5,000 emails) and $35 for Email and SMS.
There is also a limited free plan ideal to get started and try out the Klaviyo customer platform.
7. Brevo (formerly Sendinblue)
Pricing: Paid plans start at $25/month, free plan
Best feature: SMS and WhatsApp campaigns
Brevo (formerly Sendinblue) is a multi-channel marketing platform including email, SMS, and WhatsApp campaigns. It also comes with its own CRM solution. Despite not being an eCommerce-dedicated solution, Brevo integrates with most eCommerce platforms to allow you to display products in emails, send abandoned cart reminders and segment contacts based on the order history.
Brevo’s drag-and-drop editor enables you to send stunning, on-brand emails, while you can grow your email list stress-free since you get unlimited contact storage. You also get advanced features like A/B testing, send time optimization, heatmaps and SMS marketing. This makes Brevo an affordable solution considering what it offers at the $25 price tag.
But there is a drawback to consider. You need to pay an additional $12/month to remove Brevo branding from your campaigns. Nevertheless, Brevo’s analytics are great, tracking the number of times products are added to carts, and cart checkouts, all in real time.
What’s more, you get an overview of your best-selling products as well as order and revenue figures. Last but not least, the platform can handle your transactional messages but you’re required to purchase another plan starting at $15/month.
Best Features
- Drag-and-drop builder
- A/B testing
- Send time optimization
- SMS marketing
- Rich reporting and analytics
Pricing
Brevo’s premium plans for the Marketing Platform start at $25/month giving you 20K emails monthly and no daily sending limit.
There is also a free plan of the platform allowing you to send up to 300 email campaigns per day.
8. GetResponse
Pricing: Paid plans start at $19/month, 30-day trial
Best feature: Conversion funnels
GetResponse is a professional email marketing tool for eCommerce business owners looking for cool functionality that similar services don’t offer. The platform sports a modern drag-and-drop email creator with various layouts and sections to build your message effectively, while including stunning templates in the library.
Furthermore, GetReponse allows you to send automated emails for cart abandonment, product recommendations, post-purchase follow-up emails and more. All these allow you to sell more with less effort and build a strong connection with your audience.
GetResponse’s standout feature, though, is conversion funnels. You can build end-to-end sales funnels featuring your store products. The platform can even do the “heavy lifting” by providing you with conversion-optimized scenarios to build your list, and showcase your offers.
It goes without saying that GetResponse integrates with other e-commerce tools like Prestashop, Shopify, Woocommerce, and WordPress. This way all your data stays synchronized and you can run efficiently your omnichannel marketing strategy.
Best Features
- Advanced segmentation features
- Landing page A/B testing
- Paid ads
- Webinars
- Website builder
Pricing
Paid pricing of GetResponse starts at $19/month providing unlimited newsletters, autoresponders, signup forms, landing pages, and more.
While there is no free plan, the tool offers a 30-day free trial to experiment with its functionality.
9. ActiveCampaign
Pricing: Paid plans start at $49/month, 14-day free trial
Best Feature: Sophisticated automation workflows
ActiveCampaign is an email marketing and automation platform capable of handling all your eCommerce marketing needs. The software’s drag-and-drop email designer lets you craft beautiful campaigns in minutes without the need to be a “tech wizard.” The UI is clean and straightforward, while you get various design options for an eye-catching result.
Where the solution really shines through is automation. You can set up welcome sequences to track engagement with your brand, deliver personalized product recommendations and recover lost sales with abandoned cart campaigns. Through the extensive site tracking functionality, you get all the data you need to perform behavior-based segmentation to personalize your campaigns and drive more revenue.
To build a successful marketing strategy, ActiveCampaign offers customizable landing pages and signup forms to grow your audience and target them with offers and special deals.
Finally, to track your eCommerce performance, ActiveCampaign provides detailed reporting. This includes basic metrics such as open rates, click-through rates and more niche ones like clickmaps and contact geolocations. We could say that ActiveCampaign’s reporting is top-notch compared to similar competing services.
Best Features
- Responsive email templates
- Abandoned cart reminders, cross-sell emails, discounts and coupons
- SMS and social media marketing
- Facebook Custom Audiences & Lead Ads
- Integration with Shopify, Magento, Square, BigCommere and more
Pricing
Paid plans of ActiveCampaign’s platform start at $49/month (1,000 contacts) and they are ideal for individuals or small teams.
ActiveCampaign is not a free email marketing software, but there is a 14-day free trial (extendable) for users to try the features.
10. HubSpot
Pricing: Paid plans start at $20/month, free tools
Best Feature: In-depth reporting and analytics
HubSpot is an inbound marketing platform with a comprehensive CRM system. It offers a range of solutions for eCommerce businesses to seamlessly manage their marketing, sales, customer service, and operations. The platform also incorporates AI tools to enhance productivity and insights.
HubSpot is an ideal solution for beginners since you can easily create signup forms to grow your audience, while the CRM lets you manage them for free. What’s more, if your online store runs on Shopify, you can insert dynamic abandoned product content into your campaigns.
When it comes to delivering automated emails, HubSpot gets pricey. You get 10 actions per automation (Starter plan), while for unlimited actions pricing climbs to $890/month. This isn’t the case with other HubSpot alternative solutions. Nevertheless, automation is easy to implement for both novice and experienced users.
On the positive side is the fact that the platform tracks exactly which store pages or campaigns resulted in new store orders. This helps you find out which marketing efforts yield the highest return on investment (ROI). Finally, HubSpot offers excellent customer support, onboarding services, and educational resources through HubSpot Academy.
Best Features
- Drag-and-drop email builder
- Comprehensive built-in CRM
- Contact customer segmentation through a variety of filters
- In-depth reporting and analytics
- Customer support features like live chat and bots
Pricing
HubSpot’s paid plans start with the Starter plan at $20/month for 1,000 marketing contacts including live chat, forms and landing pages.
The platform has free tools that you can use to start emailing and growing your audience.
11. Constant Contact
Pricing: Paid plans start at $12/month, 60-day free trial
Best feature: Event management options
Constant Contact is an email and digital marketing platform for small businesses wanting to find, attract, and engage customers. It has a user-friendly drag-and-drop email editor with hundreds of pre-made templates. However, you’ll notice they look dated, so you may want to start from scratch.
Moving on to Constant Contact’s automation capabilities, the software enables you to send welcome emails, abandoned cart emails, birthday and anniversary emails, while you can automatically resend campaigns to contacts who didn’t open your first email. What’s also great is that if you have multiple abandoned cart automations set up, the platform reminds you to remove older ones to avoid confusion. The only limitation compared with other Constant Contact alternatives is that automations can have only one trigger.
To turn website visitors into leads, the platform equips you with customizable sign-up forms and landing pages. These forms are mostly simple, text forms that are ideal for conveying seriousness and professionalism. If you want something “funkier”, you’ll need to look elsewhere. With Constant Contact, you can also generate brand awareness with ads on Facebook, Instagram, and Google.
To optimize your campaigns, the platform offers subject line A/B testing. Finally, reporting and analytics tools track all important metrics like list growth, email views, and clicks.
Best Features
- Embed products in your emails
- Built-in CRM system
- SMS marketing
- Social media marketing
- Integration with Shopify, Woocommerce, BigCommerce, Magento
Pricing
Paid plans of Constant Contact start at $12/month for 500 contacts and 5,000 email sends per month (email sends are 10x your contact allowance). For pre-built automations and A/B testing, you’ll need a more expensive plan (starting at $35/month).
Constant Contact also offers a 60-day free trial for eCommerce stores to test its functionality before committing.
Read our Constant Contact Review
How We Selected The Following Tools
All of the tools in this list have been tested by our team to provide an unbiased description of its features and capabilities.
We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog.
Choosing The Best Software For Your eCommerce Business
Ecommerce email marketing requires the proper tools and the proper email marketing strategy to bear fruit. Explore the basic functionality of email marketing features and then identify which advanced features you need. Finally, remember that an affordable email marketing tool or one providing an all-in-one suite can be ideal if you want to grow your business fast.
If you feel that Moosend ticks all the boxes, you can create a Moosend account today and see what the software can do for your customers!
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